The Meta Pixel (formerly Facebook Pixel) is a tracking tool designed for businesses and advertisers on the Meta platform (Facebook, Instagram).

The Pixel monitors user interactions, such as page views or button clicks, and tracks conversions whilst establishing the connection between your flow and Meta. The data gathered enables you to optimize your Meta ad campaigns by providing insights into user behavior, which in turn facilitates the creation of custom audiences, optimize ad delivery, and support remarketing efforts.

Installing the Meta Pixel usually involves placing a code snippet on a website; in our case, however, Heyflow makes it much easier, by offering a native integration, that merely requires you to insert the Pixel ID.

In this guide, you learn how to set up the Meta Pixel with Heyflow to track your users' behavior and which events we automatically send.

The Pixel ID can be found in various places in your Meta. When accessing your Events Manager Overview, the ID of the respective pixel can be found right away on the right-hand side, just below the name of the pixel:

When clicking on the pixel, you access the actual Events Manager, where you can find the Pixel ID as well, under Settings:

Now, go to your heyflow and navigate to Integrate > Analytics. In the list, click the Meta Pixel and paste the copied access token into the Pixel ID field. You can also change the name of the submit event, in case you want it to be something different from CompleteRegistration.

Click on Connect and republish your flow… and that’s it! The Meta Pixel has been successfully installed in your heyflow!

Now it's time to test if the events are correctly tracked in Meta. For this, return to the Events Manager and click on Test Events. Head over to Confirm your website’s events are set up correctly, and insert your flow’s URL:

After you have clicked on Open website, you’ll be redirected to your flow. Click through your flow as a test run. Once you hit the submit button and return to the Events Manager, you'll see the incoming browser events:

Congratulations. Your events are being tracked correctly in Meta!

An event tracked automatically by Heyflow is:

‌Heyflow also offers a standardized set of other events you can track with your pixel when integrating our Google Tag Manager container with your flow. To see how to integrate Google Tag Manager, click here.

Results of events named the same will be clustered automatically by Meta. Meaning, it is recommended to not create custom events via Google Tag Manager or with the Meta tagging tool named the same way as already prevalent events. If you create two events with the same name, the event data is not kept apart within the Meta event manager.

You can use these events to create custom audiences on Meta. Before creating a custom audience, you have to receive at least some data (1 user is enough) who triggered all your Meta events once. Before triggering your events at least once, you are not able to select them within your custom audience.

PageViews are tracked automatically. But you can track a lot more events with Heyflow. To set up tracking for buttons, picture or multiple choice clicks, go to the Build page of your heyflow, click on the block you want to track, and go to Tracking in the left sidebar. Activate Track button click and enter an event name below.

If you name your event one of the Meta Standard Events, like Contact or ViewContent, Meta will recognize it as such. If you name it anything else, it will get tracked as a Custom Event.

There may be several reasons for this:

If the submit event gets tracked twice, this probably means that you have activated individual tracking of the submit button. This is not necessary, as the submit event will always be tracked as Complete_Registration”by default.

To make sure it only gets tracked once, open the block settings for your submit button and remove the checkmark in the tracking tab.
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