Heyflow offers a standardized set of Facebook-Events you can track with your pixel when integrating our Google Tag Manager container with your flow. To see how to integrate Google Tag Manager, head over to: https://heyflow.help/en/articles/5508021-google-tag-manager-setup.

An event tracked automatically by Heyflow is:

  • PageView: Signals if a user views a screen of the funnel

  • CompleteRegistration: Signals if a user clicked on a “submit”-button

To see how you can create a custom Facebook event with the Google Tag Manager head over to “Create custom Facebook events with Google Tag Manager”.

Results of events named the same will be clustered automatically by Facebook. Meaning it is recommended to not create custom events via Google Tag Manager or with the Facebook tagging tool named the same way as already prevalent events. If you create two events with the same name, the event data is not kept apart within the Facebook event manager.

You can use these events to create custom audiences on Facebook. Before creating a custom audience, you have to receive at least some data (1 user is enough) who triggered all your Facebook events once. Before triggering your events at least once, you are not able to select them within your custom audience.

Your triggered events are shown with a short delay in your Facebook event manager overview.

1.Open your Facebook event manager and click on “Create”. Then, select “Custom Audience”.

In our example, we want to retarget users who did not complete a funnel but visited it. Our goal is to convince them to finish up their submission of contact information. Therefore, we do not want to include users in our target group who already submitted the flow.

2. Select “PageViews” as your event type and click on “Exclude People” to not spend advertising budget on people who already converted.

3. Select “LeadFormSubmit” as your event to exclude those who already submitted their information. You can also name your created audience within this tab. When you are done, click on “Create Audience”.

4. You can directly create an advertising campaign to target this specific audience you created. Click on “Create an Ad”.

Please allow some time for Facebook to show the recent created custom audiences within their campaign builder.

5. Under the “Audience” section of your Facebook campaign, you can easily search and select your custom audiences to target them.

While not converted visitors are the most relevant audience for most flow use-cases, you can also target users who viewed specific pages. This is important when using your flow as a filtering too. You could then advertise different products and services specifically to those who didn’t convert yet.

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