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HubSpot

Learn how to track your heyflow’s responses as Contacts, Deals or Companies in HubSpot.

Heyflow avatar
Written by Heyflow
Updated over a week ago

Map Heyflow fields to HubSpot fields to easily send information from your heyflow to HubSpot and track incoming responses as Contacts, Deals or Companies.

Follow up on new leads quickly and manage your sales pipeline more efficiently.


Important to note

❗ All data that you want to map needs to have a System Label set (alternatively, the field needs to be set as a variable)


All unmapped information is displayed with each new Heyflow response in the activities timeline in the contact.

To see this, the Heyflow activity filter must be activated under Integrations.

❗ The information from your heyflow will overwrite existing HubSpot data (in case a Contact, Deal or Organization already exists)

🔎 Currently, it’s not possible to map a Date Picker block to a HubSpot Date field, though these can be mapped to HubSpot text fields.


Initial Setup

  1. Within your heyflow, go to “Integrate” and then to the tab “Response Handlers”

  2. Click on “Connect to HubSpot”, a pop-up window will appear and ask you to provide your HubSpot credentials

  3. After authenticating with HubSpot, select the HubSpot account you would like to connect to and click on “Choose Account”

  4. Select the HubSpot object you want to create, between Contacts, Deals and Companies. It's only possible to send the data to one of these object types, not multiple.


Handle responses as Contacts

  1. In the HubSpot integration tab, select “Contacts”

  2. Choose a Heyflow field and then select its corresponding HubSpot counterpart

  3. Repeat this process for all relevant fields and click on “Save changes” afterward

  4. And that’s it, you will now receive your responses within HubSpot as Contacts!


Handle responses as Deals

  1. In the HubSpot integration tab, select “Deals”

  2. Choose a Heyflow field and then select its corresponding HubSpot counterpart

  3. Repeat this process for all relevant fields and click on “Save changes” afterward

  4. And that’s it, you will now receive your responses within HubSpot as Deals!


Handle responses as Companies

  1. In the HubSpot integration tab, select “Companies”

  2. Choose a Heyflow field and then select its corresponding HubSpot counterpart

  3. Repeat this process for all relevant fields and click on “Save changes” afterward

  4. And that’s it, you will now receive your responses within HubSpot as Companies!


Troubleshooting

VALIDATION_ERROR: Property values were not valid

Generally, the input value of the Heyflow field needs to always match the respective property value of the mapped HubSpot field.

You can get this error message, e.g. when there's a multiple choice option in Heyflow with a different option than provided in the property in HubSpot (e.g. when the type is dropdown select). The system label for the input option in Heyflow has to be the exact same as the internal value in HubSpot to be mapped correctly.

Also, you can get this error message if the response input is different from the property value, e.g. if only numbers are allowed but in your response is also text included.

I can't map a HubSpot date field

Currently, it’s not possible to map a Date Picker block to a HubSpot Date field, though these can be mapped to HubSpot text fields.

I can't map a HubSpot multi-line text field

Currently, it’s not possible to map an input to a HubSpot multi-line field, though it can be mapped to HubSpot single-line text fields.

I only see one upload link, but a user can upload multiple files

Currently, it's not possible to send multiple upload file URLs to HubSpot. Alternatively, when working with multiples files, please also use multiple blocks.


Tracking

URL Parameters

In order to map UTM parameters in HubSpot, via Heyflow, it is not enough to simply have them in your responses. You require something more “tangible”, something like… a block!

In this case, we’ll have to use input fields. You’ll simply define the variable as the name of the respective UTM parameter (i.e. “utm_source”, “utm_medium”, etc.) and, preferably, hide the block, since you don’t want the visitors of your flow to see these fields:

This allows you to map these input fields, and link them to fields in HubSpot, and you can easily pass on UTM parameters to your CRM tool, without your visitors noticing.

Original Source Tracking

Source properties provide information about the origins of your contacts. In this context, the Original Source property reveals the initial source through which a contact engaged with your business.

🔎 Please note: Per default, the property Original Source is set to Offline Sources.

In order to receive individual information, just as in the case of URL parameters, we need to use hidden input fields and variables. First, you need to know which source you would like to track with your flow. The property Original Source is provided by HubSpot directly and can't be edited. Therefore, you can choose from the following list:

This internal value is also the input you need to have in your flow, in order to map it with HubSpot, e.g. PAID_SEARCH. You can set it as prefilled content in a hidden input field, so it's automatically filled in.

💡 Tip: If you have different sources, from which a user can access your flow, simply use the values in your flow URL and erase the prefilled content. Take a look here for more information.

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