⭐ Available in the following bundle: Insights Bundle (incl. in Scale)
⭐ Available on the following plans: Pro, Agency, Business
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Our Microsoft Clarity integration lets you connect your Heyflow flows with Clarity to gain deeper insights into user behavior.
With session recordings and heatmaps, you can better understand how visitors interact with your flow and identify opportunities to improve the user experience. Clarity is a free tool from Microsoft.
Setup
Step 1: Set up Microsoft Clarity
If you don’t already have a Clarity account:
Go to Microsoft Clarity and sign in with your Microsoft, Google, or Facebook account.
Click Add a new project.
Give your project a name (e.g., “Heyflow Onboarding Flow”).
Enter your website domain (you can use the domain where your Heyflow is published).
Once created, Clarity will give you a Project ID. You’ll need this for the Heyflow integration.
🔎 Where to find your Project ID in Microsoft Clarity?
The Project ID can be found by clicking on the Settings (Wheel) Symbol on the top right:
Step 2: Add Your Clarity Project ID to Heyflow
In Heyflow, open the flow where you want to enable tracking.
Go to Integrate --> Analytics and select Microsoft Clarity from the list.
Paste your Project ID into the integration.
Save your changes and republish your flow. That’s it! Your Heyflow is now connected to Clarity.
Step 3: Clarity Insights
After a few visits to your flow, Clarity will start collecting data and a dashboard will appear:
Here’s what you can do additionally:
Session Recordings – Watch how visitors interact with your flow step by step.
Heatmaps – See where users click, scroll, and drop off.
Engagement Metrics – Understand user behavior such as rage clicks, quick backs, or dead clicks.
Filters – Focus on specific user journeys (e.g., mobile users, visitors from certain campaigns).
Tips for Getting the Most Out of Clarity
Use heatmaps to identify which flow elements attract attention and which might be ignored.
Check session recordings to spot confusing steps in your flow.
Combine Clarity data with Heyflow analytics for a full picture of performance.
Use filters to segment by traffic sources and see how different campaigns perform.
Cookie Consent & Compliance
When using Microsoft Clarity with Heyflow, it’s important to ensure compliance with data protection regulations (such as GDPR).
Clarity collects data about user interactions, which often requires user consent before tracking can begin.
We strongly recommend using a cookie consent banner or consent management tool in your Heyflow to ask visitors for permission before Clarity loads.
In Heyflow, you can use the Cookie Consent to manage this. Simply categorize Clarity under “Analytics” or “Tracking” cookies, so tracking will only start once the visitor has accepted.
👉 This helps you stay compliant while still gaining valuable insights into user behavior.