Get valuable insights on your respondents’ behavior through the built-in analytics tab. Learn in which parts of your flow they drop off. Analyze your visitors by device, or the conversion rate development over time.
Use the daytime heat maps to understand at what times your respondents interact with your flow. All the data you need to optimize your flow effectively inside of Heyflow — no additional setup or integration needed!
General data overview
Before analyzing your data, you can use the calendar located on the top left-hand corner of the dashboard to set the time period, viewable to the exact day or initiating one of our presets (7, 14 or 28 days). The data adjusts dynamically depending on the time period you have set.
Heyflow not only provides a comprehensive overview of visits, responses, and average response time but also offers detailed insights into visits categorized by various options, such as devices and time of day.
Visits by device
When tracking visits from different devices, you can make specific observations for your flow design. For example, if a large number of your customers visit the flow using their mobile device, it makes sense to optimize the flow for this view.
Visits by time of day (heatmap)
In addition to the listing by device, you can also use Heyflow to identify specific times of day in a heatmap when your target group is most active. This gives you an advantage to place specific ads on the flow and get the most out of your ad spend.
Overview of the screens
On the lower part of the dashboard, you will find an overview of all the screens in your flow as well as the visits and exits, including the drop-off rate per screen.
There are a few points to consider regarding the overview of screens in our Analytics dashboard.
💡 Tip: You can name the screens in your Heyflow to make it easier to assign them. You can do this in the build overview of your Heyflow.
What counts as a visit?
A visit is the "viewing" (or "loading") of the flow and a reload of the page. In addition, there may be "lateral entrants", i.e. some returning visitors (who have not emptied their cache) could use a URL that contains the page name of screen 3, for example. In this case, this visitor has skipped the first two pages of the flow, resulting in variable numbers in the dashboard.
❗ Important: With an embedded flow, visits to the first page may tend to be higher, as significantly more users are likely to access the flow than if it is stored on its own link.
What counts as an exit?
An exit is when you leave the page by entering a different URL or simply closing the window.
❗ Important: An exit also occurs when the page is reloaded and when redirecting to a URL in the same tab.
Another factor to consider involves users who navigate backward within the flow, not just through a dedicated back button, but by utilizing the browser's native back function. Every instance of users clicking back and forth through browser navigation creates new "visits" and "exits" each time.
AB tests in the analytics dashboard
If you have started a Heyflow AB test, the Analytics dashboard will also display this AB test. Specifically, this means that you will see the data for both versions (baseline and variant) of your flow.
This allows you to form definite conclusions about page visits and which version of the flow you want to continue using at the end of your test.
🔎 Take a look here for more information on our AB test function.
❗ Important: As soon as you end the AB test, the data in the Analytics dashboard will be reset, and you will no longer be able to access it. We therefore recommend that you save it before ending the test.
Frequently asked questions (FAQ)
How is the conversion rate calculated?
The conversion rate is a dynamic value that is always updated with the set time period. It describes the ratio of visitors to responses.
My drop-off rate is high - what can I do?
There are usually pages on each flow with significantly higher exit rates than the other pages. Examples of this are the first page and the contact page of your flow. These pages usually always have higher drop-off rates, and it doesn't immediately mean that something is wrong with the flow.
💡 Tip: You can use our best practices to optimize your flow performance and talk to your support team about this.
Can I reset the analysis data?
Yes, you can reset the data at the top right. This can help at the start of a campaign so that data from testing your flow is no longer displayed. When you reset the analysis data, all information that has been collected will be permanently deleted.
Why do I see more responses in my dashboard than in my responses tab?
Even deleted responses are tracked in your Analytics dashboard, as we do not collect data based on sessions, but only on events.