In the new Google Analytics 4, there have been some changes. Some of the metrics have changed and other metrics might not have been implemented (yet) – or have to be implemented by creating custom events. We advise you to still hold on to your Universal Google Analytics property and start getting familiar with the new Google Analytics 4.

Possibly, Google will fade-out support for Google Analytics Universal and focus on Google Analytics 4. We’re not sure when that will happen, but with Google Analytics 4 set up already, you’re good to go!

This article will cover the following topics:

  • Why Google made Google Analytics 4 the new standard

  • Introduction to the new metric “Engagement”

  • User and event-centric measurements in Google Analytics 4

  • The analysis hub in Google Analytics 4

Learn More About the Topics Above

Why Google Created Google Analytics 4

Getting Started with Google Analytics 4

The topics above will give you a good initial apprehension of Google's new Google Analytics 4. If you already have experience with website data tracking and is confident in using Google Analytics 4 without extensive guidance, set your Google Analytics 4 now!

Google Analytics 4 Setup

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