Which to use?
Google Analytics is currently making its shift from Universal Analytics (UA) to Google Analytics 4 (GA4). We recommend you to create both properties in order to familiarize yourself with both data modals. However, if you already have experience with website data tracking, solely setting up Google Analytics 4 is sufficient for you.
Heyflow doesn't recommend creating Universal Analytics only as it will be outdated in the near future. Therefore, please make sure that you setup either Google Analytics 4 or Google Analytics 4 + Universal Analytics.
To give you a better understanding of what to expect when setting up each property, have a look at our overviews in this section.